CampCom aims to investigate continuity and change in the roles played by the news media and political parties in Austrian campaign communication in a long-term perspective. According to the „mediatization“ thesis, the role of the media seems to have changed from being one of merely serving as a channel of communication to becoming a major actor in the campaigning process, resulting in a permanent struggle between the media and the parties over who controls the agendas of campaigns.
Regarding the main indicator of who controls the agenda of campaigns, findings based on time-series cross-section analysis (TSCS) indicate that in Austria a fundamental transformation of campaign communication has been taking place, which tends to confirm key phases of mediatization. An associated analysis of party and media discourse aimed to assess the quality of political discourse that can be considered essential to a deliberative democracy.
To examine the party-media relationship, comparative analyses of press releases of all parliamentary parties and of media coverage based on the evening newscasts of all television stations and the political sections of all national newspapers have been carried out.
Gabriele Melischek (Austrian Academy of Sciences, Austria)
Josef Seethaler (Austrian Academy of Sciences, Austria)
Roland Burkart (U of Vienna, Austria)
Oliver Gruber (Austrian Academy of Sciences, Austria)
Melanie Magin (Austrian Academy of Sciences, Austria)
Uta Rußmann (U of Vienna, Austria)
Austrian Science Fund FWF (P 20147-G14)
Anniversary Fund of the Oesterreichische Nationalbank (Project No. 12860)
Cultural Department of the City of Vienna